Objectiv:

This training offers a guidance for the creation of a good questionair and shows applied analysis techniques! We'll accomplish a sound basis for using statistical methods and will practice analyzing questionairs using real world data. The examples allow the understanding of mathematical backgrounds; the course is not meant to teach the deduction of mathematical formula. It offers an overview of the possibilities, applications and risks.

Length:

3 days

Content:

• What is a perfect questionair?
  
  
• Questionair design (for interviews, postal, internet,...);
  
  
• closed questions, validity, reliabilty, analysis strategies;
  
  
• mulitple response questions, response sets and layout, analysis strategies;
  
  
• open questions, basic rules, categorizing answers, analysis strategies;
  
  
• experiences using the internet and
  
  
• software for design and analysis.

Who should attend:

Employees in market- and social research, responsible for design and analysis of questionairs.